I believe ‘there is no success without sweat’. I know that results take hard work. But I also know that working hard to achieve our goals creates a massive sense of achievement and satisfaction. I believe we all deserve to achieve our dreams, in our bodies, our health and in our lives overall. Work hard, be consistent, and anything possible – this is the ethos I live by. 

My name is Alex Crockford, and I am the founder of #CrockFit, I help people across the world transform their bodies with my fitness app. The #CrockFitApp is a platform for training programmes for men and women who love to train at the gym or at home.

My Story

Health and fitness has been a part of my life since a young age. As a kid, I was involved in many sports teams and clubs, and throughout school and college I focussed mainly on the physical subjects, which directed me to earn my degree later in 'fitness & personal training'. I graduated in 2011 and went full steam ahead into the world of personal training! I quickly gained experience and knowledge and became a full-time personal trainer at a corporate gym within a year. As a personal trainer, I have helped many people not only achieve their fitness goals but completely transform their body, mind and life. Working one to one with people and helping them change their lives was so satisfying and I loved my work, but I always felt that I was being boxed in, helping just a few people in one day. I had big dreams, and I knew I could achieve much more. I have the passion to not only inspire one person at a time but maybe thousands, millions.

Birth of #CrockFit

Through my journey, I started to gain more and more clarity about my passion and my purpose - to inspire and motivate millions of people across the world to be fit & healthy and most importantly, to FEEL great & be happy! With my experience as a personal trainer, I knew three things for sure:

1.     Fitness gave people freedom, confidence and transformed other aspects of their life.

2.    People excelled in achieving their fitness goals and staying on that path when they have support & accountability, be it with a PT, friend or a community.

3.     I had limited hours in a day as a PT and was limited to helping just a few people.

With this in mind, I created my fitness brand called #CrockFit